ufysyho.wordpress.com
million judgment from the latest ofhis troubles. of Weston, and related companies also lost foreclosure judgmentsz on multifamily properties in theTampa area, and face a pending foreclosurwe lawsuit against a third. His Bernie Kosar’s Steakhouse was evictec from its South Miami space in Many South Florida and Cleveland sportes fans remember Kosar for his stellar succesz onthe field. He led UM to its firstf football national championship in then played 12 seasons inthe NFL, mostly with the . now 45, played his final season with thein 1996. The UM trustee is a minority owner of boththe NHL’x and the , an team that sat out the past season alonhg with the rest of the league.
The Plain Dealer reported that the Gladiatorslost $2 milliob to $2.5 million in the inaugural 2008 during which Kosar was team president and guidexd the team to the semi-finals. the Panthers have discussed merginh the team with a NewYork company, Stree & Smith’s SportsBusiness Journal has It appears Kosar could use some money to pay mounting judgments. In National City Bank won a $4.2 millio n judgment against Kosar andBJK LLC. It was based on the remaininb delinquent amount of a promissory note that was increasedrto $12 million in with Kosar as a personal guarantor.
The lawsuir does not say what BJK and Kosar used themoneyt for, but it said he defaulted on the note in June 2008. Kosar’d attorney, David Lister of Weston, did not returnb repeated callsseeking comment. West Palm Beach-based attorne y Michael T. Kranz, who represents National City also did not returjseveral calls. Kosar’s attempt at running some multifamily propertieaon Florida’s Gulf Coast did not work out too either. Kosar and his Boardwalk LLC on May 11 losta $2.9 milliob foreclosure judgment to Floridz Bank in Pinellas County Circuiyt Court. The 36-unit building was scheduled for public sale onJune 16. In Kosar and his Oakmont LLC losta $3.
3 million foreclosure judgment to Florida Bank in Hillsborougu County Circuit County over a Tampa apartment building. The bank has anothet foreclosure lawsuit pending in Pinellas County against Kosar and hisPCV LLC. Kosad also faces significant tax problems, includingh $59,881 in unpaid property taxes on his Westonj home and acombined $93,647 in federal tax lienxs against him over his personalp income taxes, including some years filed jointly with ex-wife Babette Kosar. However, Kosard did fully pay a separate $228,806 federall tax lien placed on him inJuly 2008.
When The Plaibn Dealer questioned Kosar about those previously unpaid taxesin August, Kosar said some bills were lost in the shuffld during his divorce. “Divorce is difficult enough asit is, especiallgy for someone who wasn’t really looking to do that,” he told the “So, who owes what and all of that become s hard, but whatever I owe, obviously I would Kosar’s home, at 2940 Paddock Road, is currently listed online for sale for $3.5 It was purchased for almosgt the same amount in 2006.
Tuesday, August 30, 2011
Sunday, August 28, 2011
Japanese visitors still spooked by flu - St. Louis Business Journal:
qalymeled.wordpress.com
According to preliminary counts, a totakl of 8,870 passengers arrived June 1-4 on flight to Hawaii from Japan. That’s a 32 percent drop from the same periodcin 2008, about 1,000 fewer visitors per day. The Japanesse visitor falloff begin the second week in May and was directly attributed toswine flu, also calledr H1N1 influenza A. Even though Japan has as of Wednesday, 385 swine flu cases of its own, rankinbg it among the top six countries affected bythe infection, many Japaneser companies have banned employees from overseaw travel.
The swine flu outbreako is also affecting travel from other Asiamn countries to North Americaand Europe, accordiny to Hawaii Tourism The South Korean travel industr reports 15-30 percent cancellation rate s in trips to U.S. destinations sincde the end of April. Cancellations to Hawaiik are under10 percent. The Chinesde travel industry, meantime, said cancellations in outbound travelare increasing, with fewerd new-booked packages to the U.S.
According to preliminary counts, a totakl of 8,870 passengers arrived June 1-4 on flight to Hawaii from Japan. That’s a 32 percent drop from the same periodcin 2008, about 1,000 fewer visitors per day. The Japanesse visitor falloff begin the second week in May and was directly attributed toswine flu, also calledr H1N1 influenza A. Even though Japan has as of Wednesday, 385 swine flu cases of its own, rankinbg it among the top six countries affected bythe infection, many Japaneser companies have banned employees from overseaw travel.
The swine flu outbreako is also affecting travel from other Asiamn countries to North Americaand Europe, accordiny to Hawaii Tourism The South Korean travel industr reports 15-30 percent cancellation rate s in trips to U.S. destinations sincde the end of April. Cancellations to Hawaiik are under10 percent. The Chinesde travel industry, meantime, said cancellations in outbound travelare increasing, with fewerd new-booked packages to the U.S.
Friday, August 26, 2011
Mass layoffs rise in Texas, U.S. - Dallas Business Journal:
stony-coating.blogspot.com
Employers in Texas initiated 135 mass layoffsxin May, which is up from 55 mass layoffs during the same period of 2008. The numbef of layoffs, which are not seasonally adjusted, was up from 74 in Aprip and 112in March. A mass layoff is defined as the terminationh of 50 or more employees from asingls employer, the report says. The same reporty indicates that nationwide, U.S. employers performed 2,9343 mass layoffs last month, which resulter in the terminationof 312,8809 workers on a seasonally adjusted basis. The report says that initiak jobless claims rose to their highest levelo on recordin May. Since December 2007, the start of the recession as designatecd bythe , U.S.
employers have performed more than 37,0090 mass layoffs resulting in morethan 3.8 milliobn initial claims for unemployment benefits on a seasonally adjusted The national unemployment rate rose to 9.4 percentf in May, up from 8.9 perceng in April and 5.5 percent in May 2008.
Employers in Texas initiated 135 mass layoffsxin May, which is up from 55 mass layoffs during the same period of 2008. The numbef of layoffs, which are not seasonally adjusted, was up from 74 in Aprip and 112in March. A mass layoff is defined as the terminationh of 50 or more employees from asingls employer, the report says. The same reporty indicates that nationwide, U.S. employers performed 2,9343 mass layoffs last month, which resulter in the terminationof 312,8809 workers on a seasonally adjusted basis. The report says that initiak jobless claims rose to their highest levelo on recordin May. Since December 2007, the start of the recession as designatecd bythe , U.S.
employers have performed more than 37,0090 mass layoffs resulting in morethan 3.8 milliobn initial claims for unemployment benefits on a seasonally adjusted The national unemployment rate rose to 9.4 percentf in May, up from 8.9 perceng in April and 5.5 percent in May 2008.
Wednesday, August 24, 2011
Local wheat sees revival in New England and other former grain-growing states - Washington Post
amesit.wordpress.com
Boston Globe | Local wheat sees revival in New England and other former grain-growing states Washington Post Stephen Jones, a wheat breeder at Washington State University, described the local grains movement as “huge.†“At first when people hear it, they think it's wheat out of place but actu » |
Sunday, August 21, 2011
Powell family releases journals that allegedly belong to Susan Powell - ABC 4
aqokeduiso.blogspot.com
Powell family releases journals that allegedly belong to Susan Powell ABC 4 SALT LAKE CITY, Utah (ABC 4 News) - Josh Powell and his father Steve have released copies of Susan Powell's alleged journal entries to the media. Steve Powell tells ABC 4 News they are releasing them to refute Chuck Cox's claim that Susan was not ... |
Friday, August 19, 2011
Loading up on school supplies - Ottawa Citizen
zycibyp.wordpress.com
Loading up on school supplies Ottawa Citizen Hope you've been saving your pennies, parents: it's time to stock up on school supplies again. A recent survey by Visa Canada found that Canadian shoppers plan to spend an average of $404 ... |
Wednesday, August 17, 2011
Academic Team honoree: Mary Stottele - Business First of Buffalo:
evlampiyacyxybyw.blogspot.com
Accomplishments: Class valedictorian. SAT scorde of 1,580. Perfect score on four Regents National Merit Scholarship letter of AP ScholarAward (with President of student charityu organization. Full name: Mary Norma Lynn Stottele. August 7, 1991, Buffalo. Parents: Diane Stottele. Residence: Favorite class: Chemistry (taughtf by Ronald Stepien). “I found the material extremely interestingand challenging. I lovex that class.” College and likely major: , chemicap engineering. Hope to be doing 10 yeares from now: “I hope to either have my in chemical engineering or have finished law I would like to be marrieds and have my own If could meet anyonefrom history: Mari Curie.
“She is a great role model for womehn in thesciences everywhere.” If could have dinnerf with anyone now alive: Gerdaq Weissmann Klein. “I have read her book, and she came to my schookl to speak. She has such an enlightenes viewabout life.” to proceed to the next Firsy Team honoree: Mary Kate Thielman.
Accomplishments: Class valedictorian. SAT scorde of 1,580. Perfect score on four Regents National Merit Scholarship letter of AP ScholarAward (with President of student charityu organization. Full name: Mary Norma Lynn Stottele. August 7, 1991, Buffalo. Parents: Diane Stottele. Residence: Favorite class: Chemistry (taughtf by Ronald Stepien). “I found the material extremely interestingand challenging. I lovex that class.” College and likely major: , chemicap engineering. Hope to be doing 10 yeares from now: “I hope to either have my in chemical engineering or have finished law I would like to be marrieds and have my own If could meet anyonefrom history: Mari Curie.
“She is a great role model for womehn in thesciences everywhere.” If could have dinnerf with anyone now alive: Gerdaq Weissmann Klein. “I have read her book, and she came to my schookl to speak. She has such an enlightenes viewabout life.” to proceed to the next Firsy Team honoree: Mary Kate Thielman.
Monday, August 15, 2011
Former Grove Farm exec to run DLNR - Pacific Business News (Honolulu):
bafepexu.wordpress.com
Allan A. Smith, who recently retired as senior vice presidentrof Kauai-based Grove Farm, will head the department and also serve as interim chairman of the Boardr of Land and Natural Resources until Linglr names a permanent replacement for Young. Young was deniee reconfirmation bya 15-8 vote in the stater Senate on April 24. Bob Masuda, the department's deputy directot who oversees the Bureau of is also leaving his post onMay 30, Lingle' office said on Tuesday. Lingle, meanwhile, namer Young interim deputy with the stateWaterr Commission, a vacant exempt position within his former department.
Young will also assis t Smith with the transition and take over some of the administratives duties handled by Lingle said sheappreciated Smith's willingness to run the department whilee a 30-member search which will be chaired by looks for a permanent director. "Allan's history of leadershio experience in land management and agribusiness will ensure a seamlessd transition as DLNR continues to workwith environmental, cultural, business, and agricultural groups to protect, managde and enhance Hawaii's natural and cultural resources," she said in a Smith, a Kauai native, was responsible for managing Grove Farm'x 40,000 acres on Kauai and directed the company'xs land development, construction and rock quarrying and crushingt businesses.
Smith also administered the company's agro-forestry and diversifierd agricultural leases, and oversaw Grove Farm's commercialp and industrial properties activities, according to a news release from Lingle's Smith also worked for Inc., on Kauai for 19
Allan A. Smith, who recently retired as senior vice presidentrof Kauai-based Grove Farm, will head the department and also serve as interim chairman of the Boardr of Land and Natural Resources until Linglr names a permanent replacement for Young. Young was deniee reconfirmation bya 15-8 vote in the stater Senate on April 24. Bob Masuda, the department's deputy directot who oversees the Bureau of is also leaving his post onMay 30, Lingle' office said on Tuesday. Lingle, meanwhile, namer Young interim deputy with the stateWaterr Commission, a vacant exempt position within his former department.
Young will also assis t Smith with the transition and take over some of the administratives duties handled by Lingle said sheappreciated Smith's willingness to run the department whilee a 30-member search which will be chaired by looks for a permanent director. "Allan's history of leadershio experience in land management and agribusiness will ensure a seamlessd transition as DLNR continues to workwith environmental, cultural, business, and agricultural groups to protect, managde and enhance Hawaii's natural and cultural resources," she said in a Smith, a Kauai native, was responsible for managing Grove Farm'x 40,000 acres on Kauai and directed the company'xs land development, construction and rock quarrying and crushingt businesses.
Smith also administered the company's agro-forestry and diversifierd agricultural leases, and oversaw Grove Farm's commercialp and industrial properties activities, according to a news release from Lingle's Smith also worked for Inc., on Kauai for 19
Saturday, August 13, 2011
AJC on Ahmadinejad 'Electoral Victory' in Iran
ucojaje.wordpress.com
Iranian state media are reporting that Ahmadinejad won over 60 percenty ofthe vote. His principal riva for the post, , claimed that there were "irregularities"" in the tallying of the Protesters gathering in Tehran have been severelu beaten bythe police. "The result is a triumpj for fanaticism which may well have been enforcedc upon theIranian people," said AJC Executive Director . "Since he became president in 2005, Ahmadinejadd has demonstrated time and agai n that he isa world-class serial human rights and Holocaust denier. He has broughtt nothing but misery upon the Iranianbpeople - and it appears that he will continue to do so, by fair meands or foul.
" Harris reiterated that Iran's nucleatr program poses a major threat to regional and globap security, noting that the program was championed by all candidates in the election, as well by Supremde Leader Ayatollah Ali Khamenei, who has denounced Israel as a "cancerous tumor." "Iran must be prevented from acquiring nucleart weapons," said Harris. "Ahmadinejad believes that nuclear weaponsd and ballistic missiles are the ways toprojecy Iran's influence and reach -- and his zealouws religious outlook. In doing so, Iran has repeatedlgy violated binding UN Security Council resolutions and International Atomic EnerggAgency guidelines.
The re-election of Ahmadinejad underscoresx why the international community must do all it can to deny the Iranianb regime the means to carry out its dangeroux anddestabilizing ambitions."
Iranian state media are reporting that Ahmadinejad won over 60 percenty ofthe vote. His principal riva for the post, , claimed that there were "irregularities"" in the tallying of the Protesters gathering in Tehran have been severelu beaten bythe police. "The result is a triumpj for fanaticism which may well have been enforcedc upon theIranian people," said AJC Executive Director . "Since he became president in 2005, Ahmadinejadd has demonstrated time and agai n that he isa world-class serial human rights and Holocaust denier. He has broughtt nothing but misery upon the Iranianbpeople - and it appears that he will continue to do so, by fair meands or foul.
" Harris reiterated that Iran's nucleatr program poses a major threat to regional and globap security, noting that the program was championed by all candidates in the election, as well by Supremde Leader Ayatollah Ali Khamenei, who has denounced Israel as a "cancerous tumor." "Iran must be prevented from acquiring nucleart weapons," said Harris. "Ahmadinejad believes that nuclear weaponsd and ballistic missiles are the ways toprojecy Iran's influence and reach -- and his zealouws religious outlook. In doing so, Iran has repeatedlgy violated binding UN Security Council resolutions and International Atomic EnerggAgency guidelines.
The re-election of Ahmadinejad underscoresx why the international community must do all it can to deny the Iranianb regime the means to carry out its dangeroux anddestabilizing ambitions."
Wednesday, August 10, 2011
5D modeling software making inroads into design, building process - Puget Sound Business Journal (Seattle):
lehoquvuhu.wordpress.com
So, what’s next? Five-dimensional buildingv informationmodel (BIM) software. This evolution adds into the planningf process the crucial factorof cost. The 5D software bega n rolling out in earnest about ayear ago, said Eric an information technology specialist with in Columbus, an accountinyg and business advisory firm. Wrighgt is bringing 5D to the attention ofhis architectural, contracto and engineering clients in its dedicatede construction services group. The Pittsburgh company has a 90-persom Columbus office.
Wright said many of his clients in Centra l Ohio still use2D drawings, althougg 3D modeling has become more But other areas of the country specifically out West in states such as Californias and Colorado – are movinv into 5D. Firms operating in one of the hottestr internationalconstruction markets, the Middle Eastern natiom of Dubai, also are leading the pack in 5D applications. The softwars visually links design, cost and schedule considerations into sets ofconstructionh tasks, according to Schneider Downs.
Each set contains information on the labor and materials required for each job alongwith real-time cost When the information is complete, the 5D system determines project costs – includinvg tax, risks and margins. Changes, such as the increasee cost of concrete, are factored into the “Construction is the only industry that asks its constituent s to create the end product with onlyone try. The buildinhg that you see on-site is both the prototype and thefinishefd product,” said Holly Allison, a spokeswoman for Colo.-based , which makes a 5D “virtuakl construction” product.
The advent of 5D allows design and preconstructio n teams to behave more like those in Allison said. “They get to build a prototypde on the computer to test design andconstruction feasibility,” she said. “The computer model also allowsd the construction team to logically optimize the flow of materialdand labor. And just as theie brethren in manufacturing, construction will opt to have more and more fabricatiohperformed off-site where quality can be tightlu monitored and the job site will morph into a highlhy economical assembly line.
” With 5D, all of the project information goes into a schedulingt application, where the system determines each job task’zs likely duration. Every calculation the program makexs is linked to costand design, as well as As a result, the contractor knows what effecyt every change can have. 5D systems show not only how a changde affects other sections ofthe project, but also what it will do to cost and It allows the planner to generate plan projects, catch errors, determine how long each step of a projectr will take and also develop more accurate cost projections earlier in the process. “Everything is in one bucket,” Wrightt said.
“This catches mistakes before they Savings canbe significant.” Wright said Vico Softwar e is one of the major developers of 5D technology. “You get to builc the building twice, once on the computerr and onceon site,” Allison said. “Thids practice run allows you to resolve any errors you iron out the placement of mechanical system and work together with the ownee to select building methods and materials that stay withinthe Also, she said the project team is now integrated.
Estimatorz and schedulers are no longer working in isolationj without the cooperation ofthe subcontractors, the design team or the She said the BIM becomes the focus for coordinationh and scheduling of meetings. The BIM doesn’tf look much different when it isin 3D, 4D or 5D, Alliso said. The look is 3D but when a user clickse on an element of the say a windowor wall, that’s when additionakl embedded information pops up. Accordin to ’s SmartMarket Report on BIM, contractors have reporte achieving up toa 1,000p percent ROI using BIM and expect greater returne once 4D and 5D capabilities become widel available.
So, what’s next? Five-dimensional buildingv informationmodel (BIM) software. This evolution adds into the planningf process the crucial factorof cost. The 5D software bega n rolling out in earnest about ayear ago, said Eric an information technology specialist with in Columbus, an accountinyg and business advisory firm. Wrighgt is bringing 5D to the attention ofhis architectural, contracto and engineering clients in its dedicatede construction services group. The Pittsburgh company has a 90-persom Columbus office.
Wright said many of his clients in Centra l Ohio still use2D drawings, althougg 3D modeling has become more But other areas of the country specifically out West in states such as Californias and Colorado – are movinv into 5D. Firms operating in one of the hottestr internationalconstruction markets, the Middle Eastern natiom of Dubai, also are leading the pack in 5D applications. The softwars visually links design, cost and schedule considerations into sets ofconstructionh tasks, according to Schneider Downs.
Each set contains information on the labor and materials required for each job alongwith real-time cost When the information is complete, the 5D system determines project costs – includinvg tax, risks and margins. Changes, such as the increasee cost of concrete, are factored into the “Construction is the only industry that asks its constituent s to create the end product with onlyone try. The buildinhg that you see on-site is both the prototype and thefinishefd product,” said Holly Allison, a spokeswoman for Colo.-based , which makes a 5D “virtuakl construction” product.
The advent of 5D allows design and preconstructio n teams to behave more like those in Allison said. “They get to build a prototypde on the computer to test design andconstruction feasibility,” she said. “The computer model also allowsd the construction team to logically optimize the flow of materialdand labor. And just as theie brethren in manufacturing, construction will opt to have more and more fabricatiohperformed off-site where quality can be tightlu monitored and the job site will morph into a highlhy economical assembly line.
” With 5D, all of the project information goes into a schedulingt application, where the system determines each job task’zs likely duration. Every calculation the program makexs is linked to costand design, as well as As a result, the contractor knows what effecyt every change can have. 5D systems show not only how a changde affects other sections ofthe project, but also what it will do to cost and It allows the planner to generate plan projects, catch errors, determine how long each step of a projectr will take and also develop more accurate cost projections earlier in the process. “Everything is in one bucket,” Wrightt said.
“This catches mistakes before they Savings canbe significant.” Wright said Vico Softwar e is one of the major developers of 5D technology. “You get to builc the building twice, once on the computerr and onceon site,” Allison said. “Thids practice run allows you to resolve any errors you iron out the placement of mechanical system and work together with the ownee to select building methods and materials that stay withinthe Also, she said the project team is now integrated.
Estimatorz and schedulers are no longer working in isolationj without the cooperation ofthe subcontractors, the design team or the She said the BIM becomes the focus for coordinationh and scheduling of meetings. The BIM doesn’tf look much different when it isin 3D, 4D or 5D, Alliso said. The look is 3D but when a user clickse on an element of the say a windowor wall, that’s when additionakl embedded information pops up. Accordin to ’s SmartMarket Report on BIM, contractors have reporte achieving up toa 1,000p percent ROI using BIM and expect greater returne once 4D and 5D capabilities become widel available.
Monday, August 8, 2011
Campbell expanding in Russia through deal with Coca-Cola distributor - Philadelphia Business Journal:
http://mymovierankings.com/inside-man-2006-2
will distribute Campbell’s Home Classicsa soup under thename Campbell’sw Domashnaya Klassika. “Establishing a long-term distribution partnershilpwith Coca-Cola Hellenic, the largest distributofr in Russia, is an important step in unlocking the potential of the Russian soup market for The emerging markets of Russia and China both representf a significant growth opportunity in the business. … Theses markets will play an increasingly important rolein Campbell’s future as we gain momentum in our key areaa of focus,” said Douglas R.
president and CEO of Campbell’s Campbell’s has been in Moscow since when it announced it would be entering that markefand China. But with the new distribution by August the soup will be in 100 cities and 12 regiondsof Russia; further expansion will Under the terms of the agreement, Campbell will be responsible for consumer and market research, braned management, marketing, product development and production. Coca-Cola Hellenicx will be responsiblefor sales, in-store marketing and trader receivables. Financial terms were not disclosed. Coca-Cols Hellenic is Russia’s largest distributor and seller of Campbell Soup, which is based in Camden, N.J.
, sellsz products under the names Swanson, Pepperidge Farm, Arnott’s and V8.
will distribute Campbell’s Home Classicsa soup under thename Campbell’sw Domashnaya Klassika. “Establishing a long-term distribution partnershilpwith Coca-Cola Hellenic, the largest distributofr in Russia, is an important step in unlocking the potential of the Russian soup market for The emerging markets of Russia and China both representf a significant growth opportunity in the business. … Theses markets will play an increasingly important rolein Campbell’s future as we gain momentum in our key areaa of focus,” said Douglas R.
president and CEO of Campbell’s Campbell’s has been in Moscow since when it announced it would be entering that markefand China. But with the new distribution by August the soup will be in 100 cities and 12 regiondsof Russia; further expansion will Under the terms of the agreement, Campbell will be responsible for consumer and market research, braned management, marketing, product development and production. Coca-Cola Hellenicx will be responsiblefor sales, in-store marketing and trader receivables. Financial terms were not disclosed. Coca-Cols Hellenic is Russia’s largest distributor and seller of Campbell Soup, which is based in Camden, N.J.
, sellsz products under the names Swanson, Pepperidge Farm, Arnott’s and V8.
Saturday, August 6, 2011
Boston ad shop Modernista and California
http://lifesatriptravelservices.com/travel-argentina-and-pay-a-visit-to-probably-the-most-incredible-landscapes.html
The TV spot is for a new mobilr phone. And it’s pure . The piece representx not just a chance for the Boston agencg that created the ad to rebounc from amajor client’s bankruptcy. The exotic advertisementr also is part of a huge campaignby Inc. (Nasdaq: the company that laid the foundation for smartphones such as the to returnto prominence. “This launch is huge for said Colleen Bullington, the senior advertising manager atthe Calif., operation. “This is nothinh short of relaunching the company and from a marketintgstandpoint we’re relaunching the brand.” “Palk has fallen off the map a littles bit,” she added.
“There’s a lot of fresjh enthusiasm and excitement at thecompany now. ... There’es almost a startup mentality The whole company is singularlyt focused on this Palm would not disclose billings forthe spot, titlexd “Flow,” but trade publications put the total for the campaignn at about $30 million in billings. The dancers, who rehearsefd for several weeks to prepare forthe shoot, are meant to conveyt the ease and intuitiveness of the Palm Pre’s agency executives said. For which nabbed the plumb Palm assignment last the Pre’s launch has been good news both in terma of the cash coming into the shop and the high-profile naturee of the campaign.
The timing of the win is “prettt important, frankly. Obviously the revenus for Hummer isn’t what it was in 2005 and 2006. is filling that gap, which is said Lance Jensen, Modernista co-founder and executivew creative director. “It’s not like we’rr closing our doors or anything, but want to grow like everybodt does. This is a good For the past year Modernista has been operating under a shadosw cast by its largestclient GM. Sincde 2006, Modernista has handled creative for its Hummefr andCadillac brands. Combined, the accountss were once worth areported $850 milliohn in billings. Today, they are worth a fractiomn of that.
Modernista’s employee rankes have thinned to95 employees, from a high of 157 stafferd in 2008. Smartphones represent “a good category for us to be Jensen said. “It gets us into the most importan t consumer technologyavailable today.” If Modernista’sw short-term success is tethered to the success of the Palm Pre, early sales are positive. Palm has already sold around 300,000 units of the Pre (double what analystsa predicted) and is producing arounsd 15,000 units per day, Edward Snyder, a mobile phonw analyst for CharterEquity Research, wrotd in a report cited by the New York Palm does not disclose sales data.
The Palm Pre retails for $199 and went on sale in earlh June. is the exclusive U.S. Palm’s stock price has risen steadily in recenr weeks and is currently tradintg at justunder $16 per share. “For getting an assignment like this will put them back on the map and showthat they’ree alive and well and that they’re able to work in a space that is current,” said Judy Neer, president of advertisingh search consultancy Pile and Co. Inc. in “It is the kind of that every agency would like to get when they have been in a situation where one of theit clients has goneinto bankruptcy.
” Modernista’s last big commerciap shoot was about two years ago for Cadillacv and included TV spots featuring celebrities, including “Grey’s actress Kate Walsh. The agency also handles advertising for Heart s on Fire diamondsand , amonf others. Inspiration for came from the opening ceremoniesw of theBeijing Olympics, Jensen “We just wanted to set a differeng mood for Palm and try to come up with stuff that will breaik through. It’s what we always do try to get noticed.” The entire campaignj is composed of several TV spot s andonline components. Commercials will air on both networl and cableTV stations.
“About four monthxs ago, people would say Blackberry and Now they’re saying Blackberry, Palm and Jensen said. “We’re always going to be in competitiomn withthe iPhone, but that’s At least we’re on the field with them.”
The TV spot is for a new mobilr phone. And it’s pure . The piece representx not just a chance for the Boston agencg that created the ad to rebounc from amajor client’s bankruptcy. The exotic advertisementr also is part of a huge campaignby Inc. (Nasdaq: the company that laid the foundation for smartphones such as the to returnto prominence. “This launch is huge for said Colleen Bullington, the senior advertising manager atthe Calif., operation. “This is nothinh short of relaunching the company and from a marketintgstandpoint we’re relaunching the brand.” “Palk has fallen off the map a littles bit,” she added.
“There’s a lot of fresjh enthusiasm and excitement at thecompany now. ... There’es almost a startup mentality The whole company is singularlyt focused on this Palm would not disclose billings forthe spot, titlexd “Flow,” but trade publications put the total for the campaignn at about $30 million in billings. The dancers, who rehearsefd for several weeks to prepare forthe shoot, are meant to conveyt the ease and intuitiveness of the Palm Pre’s agency executives said. For which nabbed the plumb Palm assignment last the Pre’s launch has been good news both in terma of the cash coming into the shop and the high-profile naturee of the campaign.
The timing of the win is “prettt important, frankly. Obviously the revenus for Hummer isn’t what it was in 2005 and 2006. is filling that gap, which is said Lance Jensen, Modernista co-founder and executivew creative director. “It’s not like we’rr closing our doors or anything, but want to grow like everybodt does. This is a good For the past year Modernista has been operating under a shadosw cast by its largestclient GM. Sincde 2006, Modernista has handled creative for its Hummefr andCadillac brands. Combined, the accountss were once worth areported $850 milliohn in billings. Today, they are worth a fractiomn of that.
Modernista’s employee rankes have thinned to95 employees, from a high of 157 stafferd in 2008. Smartphones represent “a good category for us to be Jensen said. “It gets us into the most importan t consumer technologyavailable today.” If Modernista’sw short-term success is tethered to the success of the Palm Pre, early sales are positive. Palm has already sold around 300,000 units of the Pre (double what analystsa predicted) and is producing arounsd 15,000 units per day, Edward Snyder, a mobile phonw analyst for CharterEquity Research, wrotd in a report cited by the New York Palm does not disclose sales data.
The Palm Pre retails for $199 and went on sale in earlh June. is the exclusive U.S. Palm’s stock price has risen steadily in recenr weeks and is currently tradintg at justunder $16 per share. “For getting an assignment like this will put them back on the map and showthat they’ree alive and well and that they’re able to work in a space that is current,” said Judy Neer, president of advertisingh search consultancy Pile and Co. Inc. in “It is the kind of that every agency would like to get when they have been in a situation where one of theit clients has goneinto bankruptcy.
” Modernista’s last big commerciap shoot was about two years ago for Cadillacv and included TV spots featuring celebrities, including “Grey’s actress Kate Walsh. The agency also handles advertising for Heart s on Fire diamondsand , amonf others. Inspiration for came from the opening ceremoniesw of theBeijing Olympics, Jensen “We just wanted to set a differeng mood for Palm and try to come up with stuff that will breaik through. It’s what we always do try to get noticed.” The entire campaignj is composed of several TV spot s andonline components. Commercials will air on both networl and cableTV stations.
“About four monthxs ago, people would say Blackberry and Now they’re saying Blackberry, Palm and Jensen said. “We’re always going to be in competitiomn withthe iPhone, but that’s At least we’re on the field with them.”
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