Campbell expanding in Russia through deal with Coca-Cola distributor - Philadelphia Business Journal:

http://mymovierankings.com/inside-man-2006-2
will distribute Campbell’s Home Classicsa soup under thename Campbell’sw Domashnaya Klassika. “Establishing a long-term distribution partnershilpwith Coca-Cola Hellenic, the largest distributofr in Russia, is an important step in unlocking the potential of the Russian soup market for The emerging markets of Russia and China both representf a significant growth opportunity in the business. … Theses markets will play an increasingly important rolein Campbell’s future as we gain momentum in our key areaa of focus,” said Douglas R.
president and CEO of Campbell’s Campbell’s has been in Moscow since when it announced it would be entering that markefand China. But with the new distribution by August the soup will be in 100 cities and 12 regiondsof Russia; further expansion will Under the terms of the agreement, Campbell will be responsible for consumer and market research, braned management, marketing, product development and production. Coca-Cola Hellenicx will be responsiblefor sales, in-store marketing and trader receivables. Financial terms were not disclosed. Coca-Cols Hellenic is Russia’s largest distributor and seller of Campbell Soup, which is based in Camden, N.J.
, sellsz products under the names Swanson, Pepperidge Farm, Arnott’s and V8.