Study: More CEOs say good works boost recruiting - Business First of Columbus:

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This marks a shift in corporat philanthropy since the Roundtable released its in which noted that corporate responsibility was beginning to evolve from community impact to bottom line The most recent report shows thatthe indeed, has taken place. Boston struggles to maintai n its college grads as they move into the and the Round Table report underscoresw that philanthropy is a factor making some locaol companies more attractive toyounger workers. The Roundtabl e issued the report in collaboration with the Universitt of Massachusetts Boston EmergingLeaders Program.
A team from the Emerging Leaderz Program started working on the reportflast summer, interviewing 20 Massachusetts companies about their corporate social responsibility activities -- predominantly large companes and representing a cross-section of industries. “Historicallgy CEOs would engage in philanthropy because it was the right thinyto do. They wanted to be good corporatde citizens,” said J.D. Chesloff, deputy director of the MassachusettsBusiness Roundtable. “Now there’s a good businessx case to incorporating it into theirbusineszs plan.
There’s a bottok line impact to it, in addition to bein good for all the other community Based on the findings from the 20 companiea included inthe research, the repory suggests five ways companiesd can build a culture of social • Create a clear link to the company’s missioj and secure endorsement at the executive level. Engage employees at all levelsas decision-makerse in relation to corporate social responsibility targetz and activities. • Leverage skills to make positive contributions tothe community. • Providr opportunities for employees to developpnew skills.
“A lot of it is aroundx a company being authentic about wanting to do somethinvg in the community and listeniny to what the employees are interestedr in doing and connecting it to the values of the saidEllen Remmer, CEO of The , a nonprofigt that promotes strategic philanthropt and advises donors.